Over the years, people have come up with some truly awful apologies. From classic non-apologies, to evasive excuses, and flimsy corporate promises, it’s all too easy to give a bad apology. Good apologies generally share certain elements and considering these factors can help you make amends in a variety of situations. Explore what to do— and not to do— in order to deliver an authentic apology.

多年来，人们已经想出了一些真正可怕的道歉方式。从经典的不道歉，到回避的借口，以及脆弱的公司承诺，要做一个糟糕的道歉太容易了。好的道歉一般都有某些要素，考虑这些因素可以帮助你在各种情况下做出补偿。探讨该做什么，不该做什么，以提供一个真实的道歉。