2023年1月7日雅思大作文真题

We are becoming less influenced by advertising now than in the past. What are the reasons? Is it a positive or negative development?

与过去相比，我们现在越来越少受到广告的影响。原因何在？它是积极的还是消极的发展？

Online sources bring more public awareness these days compared to a decade ago when the population were so innocent and easily attracted to the product through the advert. Moreover, people are using product reviews and consumer comments to choose whether to buy or not. It is a significantly positive amplification because an individual could save more just by spending on necessities. The essay will analyse the reason above using examples and further discuss its positive development.

It is undeniable that folks are more active online than the last time, so they can get all types of information about everything and not rely only on advertisements. Additionally, when a person wants to buy an item, they check consumer suggestions and opinions online in the review section and then make a selection. On the other hand, in the past, companies used celebrities to endorse the brand and customers get attracted by that strategy because they were not aware enough. For example, I bought a washing machine a few months ago, but I first checked the comments and suggestions about the devices and the company's customer service. Thus, it is the main reason for the decline in the influence of the advertisement on the audience.

However, it should not be forgotten that, with this awareness, an individual could save more money. In addition, the crowd in the old decades followed the commercials about a specific commodity. If they bought the wrong one, they had to buy it over again, spending more. For instance, when I was a child, my father bought the same shower equipment by following a popular advert on TV and did not get any better results but these days, if we buy something and check everything online.

In conclusion, even though online awareness is a primary cause of a decrease in influence on the public. Despite that, it is a positive development because people can save more money and effort because they know their basic needs and what to buy or not due to the trend.

与十年前相比，现在的网络资源带来了更多的公众意识，当时人们是如此的天真，很容易通过广告吸引到产品。此外，人们正在使用产品评论和消费者评论来选择是否购买。这是一个明显的积极放大效应，因为个人只需在必需品上花费，就可以节省更多。这篇文章将用实例分析上述原因，并进一步讨论其积极发展。

不可否认的是，人们在网上比过去更加活跃，所以他们可以获得所有类型的信息，而不仅仅是依赖广告。此外，当一个人想买一件商品时，他们首先会在网上查看消费者的建议和评论部分的意见，然后进行选择。另一方面，在过去，公司利用名人来为品牌背书，客户被这种策略所吸引，因为他们没有足够的意识。例如，几个月前我买了一台洗衣机，但我首先查看了关于机器的评论和建议以及公司的客户服务。因此，这也是广告对受众的影响下降的主要原因。

然而，不应忘记，有了这种意识，个人可以节省更多的钱。此外，在过去的几十年里，人群跟随关于特定商品的广告。如果他们买错了，他们不得不重新购买，花费更多。例如，当我还是个孩子的时候，我的父亲通过跟随电视上流行的广告购买同样的淋浴设备，并没有得到任何更好的结果，但这些天，如果我们买东西，在网上检查一切。

总之，即使在线意识是对公众影响减少的主要原因。尽管如此，它是一个积极的发展，因为人们可以节省更多的钱和精力，因为他们知道他们的基本需求，以及由于趋势而购买或不购买什么。