Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives.

Which viewpoint do you agree with?

In a literal sense, advertising is the art of showcasing a product to its future consumers. When a company or a person advertises a product he is conveying how the product would benefit the consumer with its unique and best features. Since the inception of consumer markets, merchants have been using advertising and marketing to sell their products and increase their reach to maximum consumers. I am in absolute discord with the statement that advertising insists people buy things they do not need. In my view, advertising is a key tool in the market mechanism and can benefit customers and ultimately merchants in several ways like spreading awareness, increasing competition, discourage monopoly and help the overall economy.

Advertising has helped and is continuing to help spread the right information and make a consumer cognizant of what is available in the market. It helps drive the competition upwards benefitting the end customer by getting varied options to choose from. For example, when ‘Colgate’ came into the market as the first toothpaste, consumers did not have any other option other than Colgate until other companies like ‘Close-up’ started advertising their product. This resulted in a boost in the competition which ultimately slashed the prices of the product. Thus, Advertising plays a very important role in engaging the end customer such that the buyer gets the best worth of what he is spending. While a consumer is the end target and beneficiary of any product produced by a merchant, a consumer is also the best judge of the decisions he takes in terms of what he wants to buy. In my opinion, it is inappropriate to blame advertising for an increased consumer spending. To curb unnecessary spending both people and government have to work collectively. People need to be wary of their spending and pay heed to their finances by managing them smartly. A government can play its part in authorizing and monitoring the right content to be published to the public. Hence, right and smart advertising can help a nation and its population in great ways by exploiting the benefits of advertising.

To draw the conclusion, barring a few disadvantages Advertising can be used as a tool to enhance the growth of an economy by increasing spending, bringing the right products to the consumer, boosting the competition. Even Government can use smart adverts to make people aware of managing their finances and increase financial literacy. All in all, I would recommend healthier advertising to benefit the consumer, merchant, and ultimately the world economy.

从字面上看，广告是向未来消费者展示产品的艺术。当一个公司或个人为产品做广告时，他是在传达该产品如何以其独特和最好的功能使消费者受益。自从消费市场成立以来，商人们一直在使用广告和营销来销售他们的产品，并增加他们对最大消费者的影响力。我绝对不同意这样的说法，即广告坚持让人们购买他们不需要的东西。在我看来，广告是市场机制中的一个关键工具，可以在几个方面为客户和最终为商家带来好处，如传播意识、增加竞争、阻止垄断和帮助整体经济。

广告已经并正在继续帮助传播正确的信息，使消费者认识到市场上有什么。它有助于推动竞争，使最终客户通过获得各种选择而受益。例如，当 高露洁 作为第一支牙膏进入市场时，消费者除了高露洁之外没有任何其他选择，直到其他公司如 Clos-up 开始宣传他们的产品。这导致了竞争的加剧，最终削减了产品的价格。因此，广告在吸引最终客户方面起着非常重要的作用，使买方得到他所花费的最佳价值。虽然消费者是商家生产的任何产品的最终目标和受益者，但消费者也是他在想买什么方面所做决定的最佳判断者。在我看来，将消费者支出的增加归咎于广告是不恰当的。为了抑制不必要的消费，人民和政府都必须集体努力。人们需要警惕自己的消费，并通过明智的管理来关注自己的财务状况。政府可以在授权和监督向公众发布的正确内容方面发挥其作用。因此，正确和聪明的广告可以帮助一个国家和它的人口在很大程度上通过利用广告的好处。

为了得出结论，除了一些缺点之外，广告可以作为一种工具，通过增加支出，将正确的产品带给消费者，促进竞争，从而提高经济增长。甚至政府也可以利用聪明的广告，让人们意识到管理自己的财务，提高金融知识。总而言之，我推荐更健康的广告，使消费者、商人和最终的世界经济受益。